Prostarm sells many products like UPS systems, solar inverters, lithium-ion batteries, etc., and these markets are growing rapidly in India, prompting local brands like Prostarm to go head-to-head. Competing with local brands and being just a reseller or small supplier does not fetch any profits for the companies. Hence, Prostarm goes beyond all these and positions itself as a manufacturer of quality products, scaling up, and meeting the competitive standards of the global markets. The company is largely investing in manufacturing abilities, innovation, and scale-up.

Besides, the company focuses on customization, after-sales support, and Pan-India infrastructure, giving its customers access to flexible solutions. The company is also investing in battery energy storage systems, with an increase in demand, and is becoming a clean energy infrastructure company. It is increasing its abilities to scale and certify itself to fetch large tenders from railways, airports, etc, where global brands currently dominate.

Prostarm is continuously building and rebuilding its strategies to remain a competitor to global brands, and at the same time, value customers and support their journey throughout. You will learn in this blog how Prostarm is continuing to compete with global brands.

Manufacturing Capabilities

As mentioned earlier, Prostarm sells products in categories like UPS, lithium-ion batteries, solar hybrid inverters, isolation transformers, BESS solutions, etc. As a manufacturer, the company takes care of in-house design, engineering, and customization of the products. The company already has 3 manufacturing units and is planning some in Haryana and Gujarat. All of this will strengthen the company’s local presence and reduce outsourcing too much. The company is one of India’s few OEMs in BESS manufacturing, and this helps it to compete with larger global companies, including local big ones, related to energy storage. The company is also obsessed with quality control, supply chain, and innovation, making it the best against the outsourced or importer-led companies. 

All About Lithium Batteries

Prostarm has expanded its annual lithium-ion battery manufacturing capacity to 100,000 kWh. This provides it a competitive advantage over global brands in the energy-storage area. Also, to meet the global competitive standards, the company uses advanced LiFePO₄ cells with smart Battery Management Systems (BMS). This offers safety, reliability, and long cycle life of the batteries. 

Business Strategies 

Prostarm offers its services Pan-India as it has over 22 branches, more than 400 dealers, and 2,00,000 installations. This helps the company service its enterprise clients without trouble. It also combines IT hardware with UPS systems, batteries, etc., providing end-to-end integrated solutions that give it a global competitive advantage. Its after-sales support, AMC contracts, lifecycle services, etc., help in achieving customer satisfaction and retention, which is mostly absent in large global OEMs. It also offers white-label supplies to OEMs and other UPS or inverter manufacturers, which indicates that the company can offer support to big global brands, too. Its main business strategies include brand recognition, operational efficiency, geographic expansion, and local manufacturing. This offers a huge competitive advantage over global brands. The company has set a target to contribute to India’s 236 GWh BESS demand by 2032 with the help of its local manufacturing abilities. It is definitely a challenger for global competitors as the company has generated 26.97% revenue CAGR, 38.41% PAT CAGR, and a large order book of INR 9,460 million.

Strategies Like Direct Engagement Against Global Brands

One of their key moves is that they entered into Annual Maintenance Contracts (AMC) services to manage complex UPS and battery systems for a “global ATM brand across India”. This is a big move to let the world know about its technical and global standard meeting abilities. Another move is their buy-back arrangement, that is, they buy back old or impaired UPS systems and batteries of any brand on new purchases. It helps them catch a share of the global market and also maintain long-term client relationships. It accomplished a major order, that is, a 1.2 MWh UPS installation for a Multi-National Corporation (MNC) and this proves they can operate directly and easily with premium global accounts. The company has also extended products and services to Adani Electricity, L&T, Tata Advanced Systems, Delhi Metro, RailTel, BHEL, Indian Railways, Airports Authority of India, and oil & gas companies. 

The company supplies to various sectors like healthcare, railways, telecom, airports, education, data, etc.

Operational Abilities to Match Global Standards

To compete with global quality benchmarks, the company conducts exhaustive product testing, matching exact customer demands, which includes heat-run tests lasting anywhere from 24 to 96 hours. It has in-house engineering teams, research and development set up, quality control systems, and enterprise-grade solutions to power its by-products.

Conclusion

Prostram has set its feet in competing with global companies and standards long ago. It is strategically shaping itself as a strategic clean-energy infrastructure company, by offering world-class customized products that not only ensure quality but also assure lifecycle service and trustworthy relationships. In no time, Prostarm can overpower most of the top local manufacturing companies and perhaps, global accounts too.